Getting started2 min read

Choose a style, logo, and brand direction

Pick the look that feels right for your business. You do not need to know design terms.

Where to go

Account setup → Style → Logo → Brand

Before you start

Use an existing logo if you have one, or explore the logo options Waltz provides.

Step by step

  1. Choose the style you want customers to feel. Adjust the sliders for Minimal–Expressive, Accessible–Premium, Modern–Classic, Professional–Casual, and Cold–Warm. These are separate choices; you can combine them.

  2. If you have a logo, choose the upload path. If you need one, review the logo options and select the one you prefer.

  3. Review the brand directions. Look at the logo, colors, fonts, and website preview together. Choose the direction that best represents your business.

  4. Want more choices? Use the generation control to explore up to eight logo options and four brand directions, then choose your favorite.

  5. Continue to website creation, then review the result. Use Save & exit when you need to return to your workspace.

See the steps

Use these views to find the controls as you follow the guide.

Use the style sliders to describe the feeling you want.
Use the style sliders to describe the feeling you want. View larger ↗
Review logo options or use an existing logo.
Review logo options or use an existing logo. View larger ↗

What happens next

You have selected a starting brand direction for your website and future creations.

Helpful tips

  • Choose for your customers as well as yourself. A calm service business might suit a minimal, professional look; a playful shop may suit more expressive colors.

  • You can refine saved colors, fonts, and your logo later in My Brand.